The design of your business website should be as good as your product & services. Due to this fact, visitors land on the website home page before scrolling through product pages. And, it takes only 0.05 seconds to decide whether they wanna stay on your site or leave.
Therefore, we decided to share how to design a attention grabbing homepage for your website that shows authenticity & builds credibility in visitors.
Yes! Visitors judge your brand based on your website design, and 38 % of users stop engaging with a brand if they found website design & layout unattractive.
Well, overall website design should be attractive but the home page is the most crucial part of website design that directs customers to different pages and has important details about your business.
And, if a user doesn’t engage with your website due to a poor home page design you may lose lots of potential leads & customers.
Even though 75% of users admit a company’s website design is the most important factor to judge a company’s credibility.
But, it’s also not wrong that an eye-catching home page design can make users stay on the website but won’t help to sell your products & services.
For boosting your sales, you also need to focus on a persuasive landing page, headlines, call to action, and other effective marketing tactics.
If you’re willing to learn all these breakthrough marketing tactics to boost your sales. You can get access to learning digital marketing from wherever you live in India.
All you need to give the command to google for an instance, best digital marketing course in Jaipur. And, choose the best one according to the given reviews & curriculum they provide.
So, get ahead to walk through how you can make your website homepage attention-grabbing to increase your sales & revenue.
How To Design Attention Grabbing Homepage For Your Website
Website design can dissuade or propel visitors to be on your website. This is the first stage for converting your visitors into your customers.
So, read through the following points to learn how to make an attractive home page that engages your customers.
1. Focus On Website Structure & Navigation
Your website home page is the centre point which is linked with your other website pages. And, users often land on the homepage to search for what they are looking for.
For instance, if you have an eCommerce fashion website your homepage should contain all product categories & subcategories in the menu for making it easier for the user to go on a specific product page.
Alongside, the design should be attractive and followed by the brand’s font and color. And the website’s other important pages should be found right where a visitor can expect.
2. De-clutter Unnecessary Element
Every element serves a purpose but too much element makes website design attractive. User’s don’t like crowds & a crowded homepage also distracts them from seeing what’s actually important for them & your business.
For an instance: you implemented a strong CTA that has the potential to make the conversion. But, due to the redundant crowd, it failed to catch user attention.
3. Keep Content Short, Sweet & Persuasive
Undoubtedly, your website home page is the best place to showcase your company’s values, visions, products & services, and achievements. But, this doesn’t mean you should write a long copy for this. It can instantly deter the users.
Instead. Write simple, sweet & engaging copies for your home page. And highlight the important numbers & words to catch the user’s attention.
4. Use Attractive Images & Visual Data
The quality of your home page design depends on the images and visuals you place on. After all, the human brain conveys 90% of the information through images & visuals. Use relevant & attractive images that are aligned with your website structure.
And, for making your homepage more powerful you can also represent important data through visuals. It’s the best way to catch user’s attention & make them read numbers. Yes! Everybody finds reading numbers on text boring.
If you’re not sure how to do this, you can check out various website homepage design ideas on the internet and craft eye-catching & persuasive visual data for your website home page.
Images & visuals are literally the most important element of how to design a attention grabbing homepage for your website.
5. Optimise Website For Mobile
Great! If your website is well optimised for the desktop. But, what about mobile users? Nevertheless, 85% of users say the mobile version of a website should be as good as a website version.
And, if it’s not, 57% of them don’t recommend a business to their friends & family due to poor mobile optimisation of the website.
Don’t take mobile optimisation for granted. And boost engagement, sales, and your business by creating a breakthrough design for the mobile version.
6. Take Advantage Of A Heat Map
Heat-map helps to capture data on how users interact with your website. You can use various heat-map software such as crazy egg, hotjar and smart look to gain insight into the user’s activity.
These heatmaps present the data of the user’s engagement through different colours. Through close analysis tools, you can easily get to know which element or part on website users click most and use the specific place for your advantage.
Such as placing newly launched product videos, offer, or a lead capturing form right where users tend to click most.
Besides, for knowing more you can also read case studies & look through various website welcome page examples.
7. Execute Smart A/B Testing
Heatmap is a great way to know users engagement & A/B Testing, that gives you a real-time report based on the conversions. Leverage both to make your website more customer-oriented & conversion magnetise.
Headline, images, landing page ad copy, call to action, visual data presentation, and lead forms are quite a few elements that impact most. You can easily find the top performer by leveraging smart A/B testing.
Make sure, when you do A/B testing, only test one element at a time to know the exact performance. Discard the poor performer & let the winner engage your website visitors.
Website home is not just a web page. It’s a centre that connects all your website pages together and directs users to them.
Reason being, it’s imperative to make your website homepage design compelling & engaging enough to make visitors stay on your website and check out your company’s product services.
Therefore, in this article, I have made you acquainted with how to design an attention grabbing homepage for your website.
So that you won’t lose your valuable prospects and increase your sales & revenue.