Best Web Analytics Tools for Auditing Websites

If you are a website owner or a blogger, or running a small-business online, you must be aware with the term web analytics tools and search engines optimization.

The web analytical tools and analysis results are most valuable information that shows everything about how visitors are searching and browsing sites, blogs, or apps.

To improve your position on search results in major search engines, you must audit, monitor, and measure the effectiveness of your sites using smart analytics software.

There are numbers of analytics tools available for website auditors and webmasters to help them analyze sites, blogs, and other web apps, using analytical platforms online.

The Best, Smart Analytics Tools for Webmasters Online!

Explore these top analytics tools and resources below, to learn everything about how, when, and from where visitors are searching and browsing your sites, and much more.

# Use Google Analytics Tools to Track and Website Traffic Reports

Google Analytics is one of the largest analytics software to help you get the data and report you need to make your intelligent marketing and business decisions. Optimize, and measure all campaigns in one place

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# Try to Use Flurry Analytics Tools by Yahoo! Developer Network

Flurry Web Analytics by Yahoo! is another highly customized, enterprise-level web analytics program and performance measuring platform to help websites and business owners to check the effectiveness of projects.

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# Or Use Website Traffic, Statistics and Analytics Tools by Alexa

Alexa provides commercial web analytics and website traffic reporting. It offers analytical insights to benchmark, compare and optimize businesses. It is widely used by webmasters to research competitors.

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# Try Audience Insights, Targeting & Measurement by Quantcast

Quantcast is specialised in AI-based audience measurement and real-time advertising. It helps businesses truly understand customers through detailed user demographics, interest affinities, and audience.

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# Use a Real-Time Web Analytics Tools offered by Clicky

Clicky is leading real-time analytics platform, that offers a simple, but best way to monitor, analyze, and react to your website in real-time! To increase the effectiveness and performance of your sites, blogs, or apps.

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# Get Users Journey Analytics for Web & Mobile by Woopra

Woopra is another real-time customer analytics platform used by millions of sales, service and marketing experts worldwide to tracks anonymous web visitors & mobile apps for better performance for their projects.

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# Try Using Free Open-Source Analytics Software by Matomo

Matomo offering leading open-source analytics platform to give users more than just a website analytical tool with full control over their website performance data. A best alternative to Google’s Analytics tools.

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# Easily Visualize Where your Visitors Click with Crazy Egg

Crazy Egg can help you visualize where visitors clicks on web sites through the heat map and scroll map reports which can be used to get understanding of how visitors engaging with websites on the Internet.

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# Use the Leading Experimentation Platform by Optimizely

Optimizely is a leading web testing and personalization platform, offering enterprise-level testing, for enabling experimentation across websites, mobile apps and other connected devices to the Internet.

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# Audience Data & Content Analytics for Digital Media by Parse.ly

Parse.ly offers audience data & content analytics for digital media. It partners with digital publishers to provide clear audience insights via an intuitive analytics platform. Effective analytics for online publishers.

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# Content Analytics and Insights for Digital Publishing by Chartbeat

Chartbeat offers content analytics and insights for digital publishing to improve audience engagement, inform editorial decisions, and increase readership. It delivers analytics, content intelligence, and performance.

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# Get, keep and grow with Customer Engagement using Kissmetrics

Kissmetrics is a customer engagement automation platform, to help you understand the behaviours of your customer base and drive higher levels of engagement via real-time analytics and automated campaigns.

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# Get Session Replay, Heatmaps, Funnels & User Stats with Mouseflow

Mouseflow is a popular session replay / recording and website heatmap tool. Shows how visitors click, move, scroll, browse, and pay attention on websites. For serious marketers to understand visitors and take actions.

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# Need Daily SEO Tracking Data? Get it with AuthorityLabs

AuthorityLabs offer accurate and reliable search engine ranking data and keyword insights. To help you automate your SEO monitoring, track local rankings, and recover keywords with their industry leading SEO software.

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If you’re a digital marketer, you would love to use those top web analytics tools and software available for webmasters, small-businesses, and enterprises to audit and monitor site’s performance and learn everything about online user’s engagement.

Although, Google Analytics is widely used and most recommended web analytics tools, while other analytical platforms also give more control over performance data for auditing, monitoring, analyzing, and reacting in real-time!

What do you think about those top web analytics tools & software for online auditing and monitoring a website in real-time? Let us know via comment section below!