In today’s information world, for top brands, content marketing is becoming a popular strategy of marketing new and innovative ideas, by creating and distributing relevant, valuable, and most consistent content for a defined group of audience to attract, retain, and ultimately, to drive profitable actions.
Content is King: because it’s all about creating and sharing the relevant and most valuable content, that helps in engaging current users and potential consumers, and also attempting to promote marketers as industry experts in the area of content.
There are many companies and top brands already using latest content marketing strategies. But only few out of them creates world’s best content experiences for their connected audience. Globally most popular brands those stand above the rest are mentioned herein.
Since, i have been evaluating the web contents of hundreds of brands, and then ranked them based on their innovative ideas, user engagements, update frequencies, and responsiveness of designs.
LinkedIn leads the social media business in content, and has established themselves as a most significant business platform for professionals. By permitting all members to publish long-form, original contents. It fuels each learning and promotional opportunities for users. Linkedin has huge library of targeted content, which incorporates webcasts, eBooks, and shows, providing priceless information to their international network of professionals and brands trying to leverage the platform.
HubSpot is another leading inbound marketing and a sales platform, helping companies attract more visitors, convert more leads, and close more customers. They deeply understand what audience needs, and how to use data-driven strategies to create, and deliver valuable and relevant content to their potential audience in effective formats. Its comprehensive content library are valuable to seasoned and newbie marketers alike for in-depth guides on getting marketing operations done effectively.
Hootsuite is dedicated to create a better social media experience for business professionals. Its content marketing tools seeks to provide the best resources that any organization needs to better understand the trending world of social media. Helping markets find the information they need to improve their social media efforts through various tool-kits, featuring whitepapers, case studies, info-graphics, and guides designed to help businesses build relationships and strengthen their social media presence.
DocuSign is pioneer brand in content marketing, providing electronic signature technology and Digital Transaction Management services for facilitating electronic exchanges of contracts and signed documents. Their research-resources includes valuable whitepapers, webinars, case-studies, and videos. They provides useful guidance, research, and direction for customers and prospects on how to build the paperless future of business, including the best practice and strategies for adaptation and adoption.
#5 Coca-Cola (Coke)
The Coca-Cola’s is another popular brand that’s taking advantage of the power of content marketing to boost its market shares. Its latest content initiative goes beyond crafting and engaging advertising experiences about its product. The Coca-Cola’s digital magazine publishing great stories on subjects like sustainability, innovation, history, music, and lots more. Coke is utilizing the content marketing strategies in most effective ways.
#6 Red Bull
The Red Bull is another in the list of top content marketer for using content marketing strategies to extend its leads in the energy drink industry. Red Bull TV provides impressive videos and live streaming shows and events from across the world. Its content runs full throttle that associates with extreme sports, and continues to pump up its audience with death-defying videos, inspiring films, breathtaking photos, Live TV shows, and much more.
The Expedia is most popular travel brand in the world that heavily depends on content marketing. Their content marketing strategy involves a variety of different content channels, but they strive to earn their presence in high-authoritative publications wherever possible. They provides a large number of well-designed info-graphics on various sites, and they also publish guest articles on many authority websites.
The Workiva is a popular cloud-based productivity platform for professionals and enterprises to link, collect, report and analyze business data with more control and effective accountability. They diligently educates their customers in order to attract more buyers and grow their businesses. They utilizes best content marketing techniques to boost their brand reach, user engagement, and improve customer retention. They have already collaborated with others to develop content marketing strategy that focus on customer engagement, rather than simply being promotional.
The Intel is another one of the leading digital technology brands. That made a revolutionary place among the most innovative content marketers. Their content marketing strategy projects visionary artists across multiple disciplines who use technology to push the boundaries of creative expression. Intel’s digital library includes original and best curated reports, articles and resources on technology’s impact on human’s lives. It’s providing a valuable source of information and knowledge for customers and technology professionals around the world.
The Autodesk is a award wining software maker for the architecture, engineering, manufacturing, construction, media, and entertainment industries. Their digital library showcase entertainment and visualization community of artists, engineers, and designers, by offering a comprehensive contents of live events, videos, user-generated forms, tutorials, and presentations. Their multiple blogs also tackles subjects that supports their product offering, and are always targeted to a technically-oriented, creative audience.
Content marketing must be done in right way, aiming to inform, educate, entertain, and tell a relevant, and valuable story to the audience. It should have an underlying marketing and sales objectives that a brand, corporation, association, or any institution is trying to accomplish. It must seek to maintain or alter the recipient’s behavior through multi-platforms and mediums – print, digital, audio, video, events, and seminars.
These top brands are already making differences through web content and their marketing strategies. Content marketing is one of the biggest challenges for both business and consumer brands today.
Are you a content marketer? What do you think about content marketing? Please do share your opinion though your comment below.