Discover four ways to reach a local audience on Facebook with tool that’s consistently underused by businesses.
1. Deliver Targeted Messaging With Dark Posts:
Dark posts are an amazing Facebook tool that’s consistently underused by businesses. They’re similar to Facebook ads in that they let you apply targeting criteria to specify who’ll see those posts in their news feed. Using this feature, you can reach only local audiences with your organic posts. If you have multiple stores listed under one Facebook page, you can show relevant posts to each of your respective audiences.
2. Encourage Check-ins at Your Location:
If you have a Facebook page, customers can check in when they’re visiting your location (and, hypothetically, even when they’re not). Unless users hide their check-in activity, their network of friends and followers can see when they’ve checked in at your location.
3. Share Offers With In-store Visitors Via Facebook Beacon:
If you want to boost in-store engagement and use a customer’s visit to reach a local audience, Facebook’s Bluetooth beacon is a great tool to have. It’s a physical beacon (kind of like a Wi-Fi router) that you place in your store.
4. Join Local Facebook Groups:
Joining local Facebook groups that are relevant to your business can help you connect with local consumers. You’ll have a natural way of making connections with people in your community, and local groups tend to be welcoming and personable because the members already belong to the community.
If you want to reach your local audience on Facebook, another great option is Facebook ads.
Even without actual Facebook ad campaigns, these four tactics will help connect you with a local, relevant audience.
They can improve the effectiveness of your Facebook marketing, giving you better results in the process.